Search engine Optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid search results. Other forms of search engines market target paid listings. SEO may target different kinds of search including image searches. http://en.wikipedia.org/wiki/Search_engine_optimization

Search Engine Optimization can be vital to a business because 90% of all online traffic is achieved through the various search engines. SEO is an abbreviation for search engine optimization. It is a method of analyzing and constructing individual web pages.  Traffic to your website could end up being extremely low. Your current customers and persons already acquainted with your business would be likely to find your website without difficulty.  Consider what it would be like if no one could easily find your place of business. Link building is a reward method for increasing a websites search engine visibility. The “I link to you and you link to me” trade may still benefit sites that are truly related.

You have to understand things from the search engine’s perspective. Each search engine service provider is trying to use their search engine for all their online research needs.  Search engines have become quite militant on those who practice “black hat SEO” (unethical SEO techniques). You really want to protect your domain and be sure that it doesn’t get banned. SEO methods that stay within guidelines laid out by the major engines are generally termed “white hat”, while those that violate the guidelines are called “black hat” SEO campaigns. Many of the tools and techniques used by “black hat” optimizer’s may also be helpful in “white hat” SEO campaigns. Ethics and values affect you and your business, search engine optimization has had its role as a “traffic puller” more-or-less usurped by community sites.

The ethical issues can be classified into two categories depending on the perspectives of investors and users. Placing paid search campaigns on search engine result page has been generated sufficient controversy; vested interest groups are narrowing the range of definition of search engine marketing by using those synonymous with pay-per-click “campaigns”, infringement of trademark by third-party bidding has long been a heated discourse.